74%
of companies struggle to achieve value from AI
BCG, October 2024
Trusted by leaders in regulated industries since 1989
Safe AI adoption without the drama.
Just ask.
Start with a conversation. We'll show you where AI fits your business — and where it probably shouldn't. No pitch deck, no 12-week discovery programme, no commitment.
Trusted by organisations since 1989
The pattern is familiar
You've seen this before.
42%
have abandoned the majority of their AI initiatives
S&P Global, 2024
95%
of generative AI initiatives show no measurable impact on profit
MIT, 2025
The technology works. The failures come from applying it without understanding the problem it's supposed to solve.
That's something we know how to help with.
What changes
How we work
An honest answer on where to start
We've been automating business processes and improving customer experiences for four decades. AI is the most powerful tool we've ever had to do that — faster and far more cost-effectively than anything before it. We'll show you exactly where it makes the biggest difference in your operations.
Learn more →A working system — not a strategy deck
We don't advise and walk away. The same team that assesses your problem writes the code, ships the system, and stays to make sure it keeps working. We're a consultancy, an agency, and a software house.
Learn more →Senior people who build what they recommend
No juniors. No subcontractors. No handoff to a team you've never met. Six senior engineers who practise what they preach — we build our own AI products with the same approach and the same tools we use for our clients.
Learn more →What this looks like in practice
What we've built
Financial Services
Norton Finance
Matching borrowers to the right loan product across 100+ lenders, with constantly changing criteria and strict regulatory requirements. They wanted control over their own system rather than being locked in to a vendor.
21,262
applications in 2025
98.4%
secured loan match rate
20+
years and counting
Public Sector
ACAS
The entire dispute resolution operation rebuilt from first principles at national scale. We won the competitive tender against established providers.
~1,000
users nationally
20+
year system lifespan
Defence
BAE Systems
A small, focused project — the first website — that opened the door to a telephone directory system serving 10,000+ users, and catalysed BAE's enterprise-wide migration from Lotus Notes to Oracle.
10,000+
users
Global FMCG
ICI Paints
Global portfolio of consumer brands online. A paint specification system covering 70+ countries in 20+ languages, evolved into the DFinity CMS powering around 50 sites for Dulux, Hammerite, Cuprinol, and the rest of the ICI portfolio worldwide.
70+
countries
8 years
1994–2002
£18M+
replacement cost
Why Rubicon
Don't do the wrong thing faster.
We build what we recommend
Anchor, Sabre, Hopper, Maverick — real products in real use, built by the same engineers who work with clients. When we say a particular approach works, it's because we've shipped it, run it, and maintained it.
You work with the people who do the work
No junior consultants learning on your project. No sub-contracting to offshore teams. Six senior engineers, each with decades of experience, led by a founder who's been building operational systems since 1989.
We don't disappear
Our shortest notable client relationship is eight years. Our longest is over twenty and still active. The people who understand your business are the same people who maintain your software.
What we build
AI has made intelligence cheap. The scarce resource now is judgement.
Distil → Decide → Execute
Distil
Hopper
Meetings, emails, voice notes, articles — everything goes in. Hopper strips the noise, extracts what matters, and routes it to the right place.
Learn more →Decide
Anchor
Decision intelligence for AI agents. Bias detection, structured capture, accountability, and a full audit trail. For the decisions that matter, where “the AI said so” isn't an acceptable answer.
Learn more →Execute
Maverick
Takes distilled, decided actions and drives them through to completion. AI-powered task orchestration built on GTD principles — prioritised, tracked, and followed through.
Learn more →Ready to start with a conversation?
No pitch. No commitment. Just an honest conversation about where AI fits your business.
Or try the AI Readiness Pulse Check — 5 minutes, no email required.